Client
Personal
Media
Branding, UI design
University
UE Germany


A lot of us tend to see climate activism as something that exists in opposition to our way of life. But what if we approached climate communication the same way as we would design a product?



A lot of us tend to see climate activism as something that exists in opposition to our way of life. So when it comes to designing for such a cause, we end up working with an entirely different mindset. Today's advocacy campaigns are struggling to persuade more people to take action, not because they are wrong, but because they forgot to take the interests and experiences of their audience into consideration.

Common-ground is a digital toolkit for more effective climate change communication. Building on the key ideas of the design thinking process, this project offers climate initiatives a new, iterative, audience-centred approach to communicating climate change. By helping organisations better understand and empathise with their audience, they will be able to inspire real action and change for the better. 

︎ See this project in the graduation show We Miss Getting Lost starting 12 February
︎ Discover common-ground.world BETA for yourself
























Advisors
Edo van Dijk, Prof. Emily Smith
Illustrations
Simone Yumeng Lin

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