As a visual creative, I am not afraid to be lost in what I do. As long as I know why I do it.
Born and raised in Shanghai, I moved to Berlin in 2017 to study, and began working as a designer at the same time.
I am inspired by the ever-evolving discourses of anthropology, science and media. I am grounded by the craft and my love of well-engineered details.
From visual identities to digital products, from hospitality startups to consumer brands, my work spans a broad range of disciplines and industries. Their common ground? A clear sense of purpose, and positive intent to do good unto people’s lives and the planet’s future.
Currently based in Bozen-Bolzano, I am completing a master in Eco-Social Design.
Stand in good stead
Planet and people first, business second. I’m motivated by a greater social purpose and positive environmental impact beyond the fiscal aspect. Because they bring meaning to my work and life.
No half-assed fixes. No cosmic repairs. No band-aid solutions. I question everything and explore every option. Design can address problems in a holistic, pragmatic, purposeful way when we walk the full, iterative non-linear path.
Work fast and discard
Move quickly, and scribble roughly. I produce and discard ideas en masse. Lean processes, thinking on my feet and fast-paced work pair down the iterative journey of design.
The devil is in the details
Craftsmanship lends longevity and reliability to my work. In an age of minimum-viable products and first-to-market strategies, attention to detail is scarce and underrated. I take pride in engineering polished, elegant, robust deliverables.
Partnership, not supplier-ship
Mutual trust and appreciation of know-how and expertise. I value and expect open, respectful, bullshit-free communication.
Audit & discoveryFast-paced risk-takers identify problems and come to me with a design solution in mind. I take an active role in questioning if the hypothetical solution addresses the right problems. I deep dive into the status quo and discover underlying challenges before coming up with an effective solution.
Visual identity systemBased on strategic frameworks and defined objectives, I conceptualise and develop holistic visual identities that are fit for purpose. With a particular focus on creating modular design systems, I put together the necessary toolkit and documentation for my clients to grow and evolve independently.
Digital designI partner with UX experts and developers to prototype, iterate and launch digital products and websites. Whether it is from scratch or as part of a visual identity, I create atomic design systems that allow teams to work collaboratively from a single source of truth.
Design engineeringFor when something specific needs to be done well. I work within existing design systems and guidelines to layout, test and engineer production-ready deliverables. From pixel-perfect icons to print-ready packaging, I scrutinise every detail and consider every possible edge case for a robust final product.
Carbon Capture Club
German Deep Tech Institute
Musikfestspiele Potsdam Sanssouci
World Health Organisation