Aspial Corporation: Wayfinding at Aspial One
As the Singaporean jewellery and property development conglomerate Aspial prepares to move into its new headquarters on its 50th birthday, it needed a functional wayfinding system to echo its recent rebrand.
Aspial manages a wide spectrum of businesses ranging from jewellery retail to financial services. As the group turned 50, it brought offices of all its subsidiaries and associate companies together at Aspial One, their new headquarters in downtown Singapore.
As an extension of the ongoing redesign of the group’s visual identity into physical space, Edenspiekermann Singapore worked with Laud Architects to design the exterior signage and a complete wayfinding system for the new building.