GetSteps: Mind. Body. Insole.

Aiming to bring insole customisation to the 21st century and orthopaedic care to the masses, GetSteps needed to design a truly intuitive customer journey and a new identity that would inspire happier and healthier lives beyond orthopaedics.

GetSteps, from co-founders Vincent Hoursch and Annik Wolf, offer the convenience of ordering custom shoe insoles from the comfort of their customers’ homes. By doing so, the startup aims to make individualised orthopaedic care more relevant and accessible, in turn helping more people live happier and healthier lives.

With that dream, the co-founders turned to design to solve 3 major challenges:

GetSteps needed a brand design toolkit that would put lifestyle and emotional benefits first, highlighting key aspects such as convenience and comfort.

An effortless and informative digital experience in their online shop is next, to contrast the clunky experience at a physical orthopaedic shoe shop.

Finally, and perhaps most challengingly, was the testing and refinement of their foot-impression kit, resulting in a more intuitive, reliable and enjoyable impression-making process from their customers’ homes.